The
Group Vice-President, Silverbird Group, Mr Guy Murray-Bruce, said on Tuesday
the Mother and Daughter Nigeria Pageant (MDNP) in the country would help
strengthen family ties.
Murray-Bruce said
this at the Silverbird Galleria, Victoria Island, Lagos, during the launch of
the pageant. The mother and daughter pageant is a new form of show being
introduced by the group in Nigeria.
In
his words: ``The essence of the mother-daughter pageant is to promote family
values especially between the mother and the daughter.
``We
sometimes realised that there is a disconnect between mother and daughter
because maybe the mother works too hard and the child is always at home with
lesson teachers and nannies. We want to bring them closer together, pass them
values that they ordinarily would have passed on them some generations ago.They
will be involved in family values like cooking together; if you watch your
mother cook, the daughter tends to emulate her and cook the same kind of food
and that goes on from generation to generation.
``They
will get involved in family indoor and outdoor games and they will interact with
other mothers and daughters. We are kind of bringing up a bond together for the
family. There will be a screening process.
``Obviously
we want the most outgoing type daughter and mother, they have to be exciting.Don’t
forget we are trying to bring out the people at home to watch. You wouldn’t
want to see a dull mother and dull daughter, you might not be excited about
it.``Murray-Bruce said the pageantry was open to mothers of all ages and their daughters of between the ages of 9 and 16 years old, whether adopted or a biological child. He gave the assurance that there would be no discrimination during the pageant. According to him, interested participants are expected to obtain application forms for N3, 000 from the various Silverbird malls across the country or via the company’s website.
A
screening process is expected to follow after which shortlisted candidates will
be camped for seven days during which activities such as cooking, fashion show,
game night, and talent hunts will be held as part of the pageant.
Murray-Bruce
emphasised that there would be no bikini sessions or any other form of nudity
in the course of the show as the emphasis would be on promoting family values. In
voting for the winner, viewers at home are expected to account for 60 per cent
of the votes, while 30 per cent would be from the judges and 10 per cent from
the live audience at the grand finale.
The theme for the maiden edition of the contest is ‘Timeless
Grace’.
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